MCL
on the right track
MY SKILLS PLAYLIST
MARKETING,
PR,
COMMS,
EVENTS
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Content marketing
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Mobile
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Big Data
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Social Customer Relationship Management
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Social Media management and development (Hootsuite)
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Marketing automation
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Conversion rate optimisation (Growth Hacking)
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Search Engine optimisation
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Video
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Ad banners/video banners/google ad words/mobile advertising
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Customer Experience Management
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Market research and intelligence.
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CRM Systems – Salesforce to develop business – Idio- to track competitors movements and increase sales conversions
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Website development/Mobile web development
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Web Analytics
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E-marketing, e-shots, e-newsletters
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Marketing collateral – offline, outdoor marketing/media/billboards/ radio/TV campaigns
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Advertising- TV/Radio/Print/Traditional/Trade press
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Public Relations/Editorial/Magazines
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Television/Radio interviews/Company spokesman
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Creating the UK’s biggest free family festival, lifestyle events, Heritage Open Days, Business and lifestyle awards, Jazz festivals, open days, technology events
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Company spokesperson/ TV/Radio interviews,
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Technology blogger with Trinity Mirror Group
LEADERSHIP
I have managed teams on-site and off-site, nationally and internationally. My skills include:
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Setting objectives, key performance indicators, performance reviews
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Developing knowledge of marketing, brand and digital marketing techniques to promote the brand nationally/internationally
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Mentoring/coaching the team to build knowledge and keep ahead of competitors
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Developed key teams skills in digital marketing, events, design, communications and business development
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Managed and led external service teams, project managing and providing guidance, support
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qualified through Common Purpose Leadership management, one year course as leaders of the future
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Creating a marketing/cross company vision to engage employees with the brand to become brand ambassadors
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Encouraging my team to do well, learn more, increase their skills and grow within the organisation and support them through difficult times
BUSINESS DEVELOPMENT & PARTNERSHIPS
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Developing commercial revenue through product positioning and promotion
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Developing sponsorship and contra deals, increasing revenue and brand awareness
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Development of stakeholder partnerships, developing younger peoples skills and experience
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Mentoring younger people, increasing their skills
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Building partnerships with UKTI, Government bodies, media to increase awareness and promotion
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Developing key partnerships with commercial sector, defining new business and maintaining existing business
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Identifying new routes to market and effective digital routes to increase business and revenue
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Creating innovation events and partnerships to develop University Hospital Coventry & Warwickshire Innovation Hub
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Developing a Virtual Reality Lounge to experience virtual reality scenarios, drive business and generate commercial revenue
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Design and develop the regions Innovation Awards with tangible business benefits
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Mentoring University Start-Up businesses as part of their Business Incubator in product development, brand, marketing, positioning and go to market strategies.
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Working at the cutting edge of digital technology, my skills and experience has ensured that I am at the top of my game, creating good customer experiences and smarter more effective ways of working.
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Wearable Technology: including Oculus Rift – simulation to engage the customer with brand and products, putting them virtually within your brand
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Virtual Reality: Experiences to visualise venues, engage with learning and development
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Beacon Technology: Push notifications to visitors/patients attending events, attractions, retail venues and hospitals (wayfinding)
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Apps: incorporating gamification and rewarding consumer behaviour, encouraging a smarter and more rewarding customer experience
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Intelligent Avatars: Pre loaded with key questions in multiple languages and made to look like whoever you want them to be, customers can engage with the brand and receive information at their convenience 24/7
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Video personalisation & 360 Video: personalising your business message for consumers, engaging the brand with the consumer, making it relevant to them
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Simulations: utilising Realvue, a powerful and extremely flexible technology with unlimited applications that allows the user to create 3D visualisations of any building, article, landscape or product.
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Google Glass: Developing digital engagement of brand through wearable tech
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Augmented Reality: Creating unique experience for customers by integrating image recognition and location-based technologies with augmented reality to deliver a digitally enhanced view of the world
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Serious Games: using collaborative gaming techniques to provide interactive message of the brand